Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kundenintegration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand-building and the element...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kundenintegration
Brand management
16
Markenführung
16
Brand image
8
Markenimage
8
Australia
7
Brand
6
Brand architecture
6
Markenarchitektur
6
Markenartikel
6
Marketing management
6
Marketingmanagement
6
Australien
5
Consumer behaviour
5
Corporate branding
5
Konsumentenverhalten
5
Relationship marketing
5
Retailing
5
Beziehungsmarketing
4
Canada
4
City marketing
4
Corporate reputation
4
Einzelhandel
4
Firmenimage
4
Retail trade
4
Stadtmarketing
4
Brand associations
3
City branding
3
Customer integration
3
Fashion
3
Innovation
3
Kanada
3
Not-for-profit
3
Stakeholder
3
Theorie
3
Theory
3
Action research
2
Brand co-creation
2
Brand communities
2
Brand engagement
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Merrilees, Bill
3
Miller, Dale
3
France, Cassandra
2
Yakimova, Raisa
1
Published in...
All
Journal of service management
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
2
The role of staff engagement in facilitating staff-led value co-creation
Merrilees, Bill
;
Miller, Dale
;
Yakimova, Raisa
- In:
Journal of service management
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011704036
Saved in:
3
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
