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Resources for value co-creation in e-commerce : a review

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Value co-creation in e-commerce contexts : does product type matter?

Barrutia, José M.; Paredes, Mario R.; Echebarria, Carmen - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 442-463

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Tourist expertise and pre-travel value co-creation : task-related processes and beyond

Eletxigerra, Ainhize; Barrutia, José M.; Echebarria, Carmen - In: Tourism management perspectives : TMP 37 (2021), pp. 1-11

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Expanding the task-dominant value cocreation narrative : the role of consumer expertise and social and mental processes

Eletxigerra, Ainhize; Barrutia, José M.; Echebarria, Carmen - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1061-1087

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