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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam; Inyang, Aniefre Eddie; Itani, Omar S. - In: Journal of business-to-business marketing 28 (2021) 4, pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
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The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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Does salesperson bricolage matter in fostering service-sales ambidexterity in B2B markets? : a perspective through the sales management control system
Ahmad, Bilal; Yuan, Jingbo; Ashfaq, Muhammad; Shahzad, … - In: Industrial marketing management : the international … 121 (2024), pp. 115-130
Persistent link: https://www.econbiz.de/10015120984
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Salespeople and teams as stakeholder and knowledge managers : a service-ecosystem, co-creation, crossing-points perspective on key outcomes
Plouffe, Christopher R.; DeCarlo, Thomas E.; Fergurson, … - In: European journal of marketing 58 (2024) 3, pp. 704-732
Persistent link: https://www.econbiz.de/10015047332
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Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.; Kalra, Ashish; Riley, Jen - In: Information & management : the internat. journal of … 59 (2022) 3, pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun; Huang, Haiyang; Wu, Wanying - In: Industrial marketing management : the international … 72 (2018), pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal; Yuan, Jingbo; Akhtar, Nadeem; Ashfaq, Muhammad - In: The journal of business & industrial marketing 39 (2024) 2, pp. 423-437
Persistent link: https://www.econbiz.de/10014473086