Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kundenintegration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Distinguishing Constructs from...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kundenintegration
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
28
Markenführung
28
Brand
15
Markenartikel
15
Beziehungsmarketing
14
Relationship marketing
14
Advertising effects
13
Brand image
13
Markenimage
13
Werbewirkung
13
Marketing management
10
Marketingmanagement
10
Advertising
9
Customer integration
9
Werbung
9
USA
8
United States
7
Marktforschung
6
Social Web
5
Social web
5
Communication media
4
Decision
4
Entscheidung
4
Internet marketing
4
Kommunikationsmedien
4
Market research
4
Marketing
4
Media usage
4
Mediennutzung
4
Online-Marketing
4
Target group
4
Vereinigte Staaten
4
Zielgruppe
4
Customer satisfaction
3
Innovation
3
Kundenzufriedenheit
3
Product information
3
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
3
Book section
3
Language
All
English
9
Author
All
Calder, Bobby J.
9
Malthouse, Edward C.
7
Hollebeek, Linda D.
3
Brodie, Roderick J.
2
Vandenbosch, Mark B.
2
Bolton, Ruth N.
1
Collinger, Tom
1
Doorn, Jenny van
1
Hessary, Yasaman Kamyab
1
Ilić, Ana
1
Jurić, Biljana
1
Kim, Su Jung
1
Libai, Barak
1
Wang, Wei-Lin
1
Zhou, Yayu
1
more ...
less ...
Published in...
All
Journal of service research : JSR
2
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Handbook of research on customer engagement
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of media business studies
1
Journal of service management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
2
Customer engagement and organizational performance
Calder, Bobby J.
- In:
Handbook of research on customer engagement
,
(pp. 259-270)
.
2019
Persistent link: https://www.econbiz.de/10013163388
Saved in:
3
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
4
Engagement and experiences : comment on Brodie, Hollenbeek, Juric, and Ilic (2011)
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 277-279
Persistent link: https://www.econbiz.de/10009383380
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
7
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
8
Process control for monitoring customer engagement
Malthouse, Edward C.
;
Wang, Wei-Lin
;
Calder, Bobby J.
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
Saved in:
9
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
