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Customer engagement and loyalty : a comparative study between service contexts
Fernandes, Teresa; Esteves, Fabia - In: Services marketing quarterly 37 (2016) 2, pp. 125-139
Persistent link: https://www.econbiz.de/10011486838
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How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
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Volunteer engagement : drivers and outcomes on non-profits’ co-creation of value
Matos, Manuel; Fernandes, Teresa - In: International review on public and non-profit marketing 18 (2021) 4, pp. 471-490
Persistent link: https://www.econbiz.de/10012703813
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Towards a better understanding of volunteer engagement : self-determined motivations, self-expression needs and co-creation outcomes
Fernandes, Teresa; Matos, Manuel Aires de - In: Journal of service theory and practice 33 (2023) 7, pp. 1-27
Persistent link: https://www.econbiz.de/10014448152