Melis, Giuseppe; McCabe, Scott; Del Chiappa, Giacomo - In: Marketing places and spaces, (pp. 75-89). 2015
To date, most studies on value co-creation processes in tourism have thus far focused on the company …–customer relationship. Tourism experiences are produced by a number of firms and organizations collaboratively. Hence, there is a need to … stakeholders (both public and private) which are involved in tourism development within a certain tourist destination. This …