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~subject:"Kundenintegration"
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Kundenintegration
Cointegration
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United Kingdom
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Money demand
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Service-dominant logic
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Neuseeland
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Service-Dominant Logic
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Consumer behaviour
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Customer value
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Kundenwert
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Marketingtheorie
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Hughes, Tim
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Hilton, Toni
4
Vafeas, Mario
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Chalcraft, David
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Little, Ed
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Marandi, Ebi
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Journal of marketing management : MM
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Marketing theory
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business-to-business marketing
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The journal of services marketing
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ECONIS (ZBW)
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Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
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2
Adopting self-service technology to do more with less
Hilton, Toni
;
Hughes, Tim
;
Little, Ed
;
Marandi, Ebi
- In:
The journal of services marketing
27
(
2013
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10009723111
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3
Service co-creation and value realisation
Hilton, Toni
;
Hughes, Tim
;
Chalcraft, David
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1504-1519
Persistent link: https://www.econbiz.de/10009697986
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4
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
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5
Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
6
Resource integration : adopting a paradox perspective to inform the management of tensions in customer resource allocation
Vafeas, Mario
;
Hughes, Tim
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 596-609
Persistent link: https://www.econbiz.de/10012422365
Saved in:
7
Happiness and co-creation of value : playing the blues
Hughes, Tim
;
Vafeas, Mario
- In:
Marketing theory
21
(
2021
)
4
,
pp. 579-589
Persistent link: https://www.econbiz.de/10012660678
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