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Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla; Wrigley, Cara - In: Journal of fashion marketing and management 20 (2016) 3, pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996