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Marketing mix elements and customer service satisfaction : empirical evidence in the Malaysia edutainment theme park industry
Mohd. Haniff Jedin; Balachandran, Indra - In: Services marketing quarterly 42 (2021) 1/2, pp. 93-107
Persistent link: https://www.econbiz.de/10012607285
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Differentiation for competitive advantage in a small family business
Douglas, Alex; Douglas, Jacqueline; Davies, John - In: Journal of small business and enterprise development 17 (2010) 3, pp. 371-386
Persistent link: https://www.econbiz.de/10008653386
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Identifying the factor structure of customer satisfaction with public leisure services
Liu, Yi-de; Hsu, Hui-hsien - In: International journal of leisure and tourism marketing … 1 (2009/10) 3, pp. 288-303
Persistent link: https://www.econbiz.de/10003925240
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Determining improvement priorities of public leisure facilities be revised Importance-Performance Analysis
Hsu, Hui-hsien; Lin, Chi-fan; Liu, Yi-de - In: International journal of services and operations management 8 (2011) 4, pp. 471-486
Persistent link: https://www.econbiz.de/10009153473
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Visitor satisfaction of Zoo tourism in Ghana
Agyeman, Yaw Boakye; Asebah, Paul - In: Tourism planning & development 20 (2023) 6, pp. 1140-1159
Persistent link: https://www.econbiz.de/10014393328
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Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud; Ben Amor, Nour El Houda - In: Expert journal of marketing 8 (2020) 2, pp. 118-128
Persistent link: https://www.econbiz.de/10012613034
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The relationships between the factors affecting perceived service quality, satisfaction and behavioral intentions among theme park visitors
Başarangil, İlke - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 4, pp. 415-428
Persistent link: https://www.econbiz.de/10011976112
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Measurement of visitors' satisfaction with public zoos in Korea using importance-performance analysis
Lee, Hyung-Sook - In: Tourism management : research, policies, practice 47 (2015), pp. 251-260
Persistent link: https://www.econbiz.de/10010499449
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How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 23 (2015), pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
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Service encounter value and online engagement behaviors
Zhang, Tingting; Zhang, Pei; Lu, Lu - In: International journal of hospitality management 85 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012241352