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An integrated-process model of service quality, istitutional brand and behavioural intentions : the case of a University
Sultan, Parves; Wong, Ho Yin - In: Managing service quality : MSQ ; an international journal 24 (2014) 5, pp. 487-521
Persistent link: https://www.econbiz.de/10010422299
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How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of gender and study mode
Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
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The antedecents of re-purchase intentions : the service quality perspective
Perrone, Anthony; Wong, Ho Yin - In: International journal of services, economics and management 5 (2013) 3, pp. 203-221
Persistent link: https://www.econbiz.de/10010255102
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The antecedents of word-of-mouth behaviour : the service quality perspective
Wong, Ho Yin; Perrone, Anthony - In: Strategic marketing in fragile economic conditions, (pp. 185-202). 2014
Persistent link: https://www.econbiz.de/10010416837
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Key factors influencing patient loyalty
Lan, Yu-Li; Hung, Jia-Yi; Chen, Chien-Chih; Yao, Cheng-Wen - In: International journal of electronic customer … 10 (2016) 2/4, pp. 89-102
Persistent link: https://www.econbiz.de/10011687994
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Demographic differences in Jordanian bank service quality perceptions
Al-jazzazi, Akram; Sultan, Parves - In: The international journal of bank marketing : IJBM 35 (2017) 2, pp. 275-297
Persistent link: https://www.econbiz.de/10011707781