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Instrumente zur Reduzierung der Unzufriedenheit von Zuschauern bei Heimniederlagen im Fußball

Marquardt, Jan; Koch, Michael; Pechtl, Hans - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 4, pp. 380-396

Persistent link: https://www.econbiz.de/10003425799

Customer retention in sports organization marketing : examining the impact of team identification and satisfaction with team performance

Gray, Gordon T.; Wert-Gray, Stacia - In: International journal of consumer studies 36 (2012) 3, pp. 275-281

Persistent link: https://www.econbiz.de/10009554388

Service recovery satisfaction and commitment in the context of spectator sport industry : study on Croatian football consumers

Kuzmanić, Antonio; Dlačić, Jasmina; Milfelner, Borut - In: Central European business review : CEBR 12 (2023) 2, pp. 61-85

Persistent link: https://www.econbiz.de/10014288390

Why are college sports tourists traveling long distance? : antecedents of destination and team loyalty

Min, Jae Han; Chang, Hyo Jung; Fowler, Deborah; Blum, Shane - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 323-343

Persistent link: https://www.econbiz.de/10013553056

Sports events and interaction among spectators : examining antecedents of spectators' value creation

Koenig-Lewis, Nicole; Asaad, Yousra; Palmer, Adrian - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 193-215

Persistent link: https://www.econbiz.de/10011890882

Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective

Prayag, Girish; Mills, Hamish; Lee, Craig; Soscia, Isabella - In: Journal of business research : JBR 112 (2020), pp. 373-384

Persistent link: https://www.econbiz.de/10012230614

Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps

Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75

Persistent link: https://www.econbiz.de/10014485716

The effects of mobile applications as a marketing tool in airport infrastructure and airlines

Florido-Benítez, Lázaro; Alcázar Martínez, Benjamin del - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 222-240

Persistent link: https://www.econbiz.de/10011541332

The upside of showrooming : how online information creates positive spill-over for the brick-and-mortar retailer

Spaid, Brian I.; O'Neill, Bonnie S.; Ow, Terence T. - In: Journal of organizational computing and electronic commerce 29 (2019) 4, pp. 294-315

Persistent link: https://www.econbiz.de/10012203525

A Study on Customer Satisfaction towards Digital Advertisement on Consumer Goods

Jenefa, Leena; Kadyan, Jagbir Singh; Nasir, M. Abu - 2022

Digital marketing plays a vital role in this competitive world and considered as a new form of marketing and provided new opportunities for companies to do businesses for 24 hours in a week. It helps to contact the person face to face. The study has been conducted to know the awareness about...

Persistent link: https://www.econbiz.de/10014089319