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The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio; Cobelli, Nicola; Ugolini, Marta - In: The journal of business & industrial marketing 32 (2017) 5, pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
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A five-senses perspective to quality in hospitals
Ugolini, Marta Maria; Rossato, Chiara; Baccarani, Claudio - In: The TQM journal : the international review of … 26 (2014) 3, pp. 284-299
Persistent link: https://www.econbiz.de/10010341264
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan; Confente, Ilenia; Gligor, David M.; … - In: The journal of business & industrial marketing 32 (2017) 5, pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
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SMEs' switching behavior in the natural gas market
Vigolo, Vania; Cassia, Fabio - In: The TQM journal : the international review of … 26 (2014) 3, pp. 300-307
Persistent link: https://www.econbiz.de/10010341262
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Evaluating the outcomes of service ecosystems : the interplay between ecosystem well-being and customer well-being
Baccarani, Claudio; Cassia, Fabio - In: The TQM journal : the international review of … 29 (2017) 6, pp. 834-846
Persistent link: https://www.econbiz.de/10011804576