Raza, Aleem; Akram, Mubasher; Asif, Muhammad - In: The journal of business and economic studies 25 (2021) 2, pp. 29-45
The purpose of this study was to empirically examine the consolidative conceptual model which tests the effect of perceived quality, brand awareness, perceived value and brand uniqueness on brand loyalty and the effect of brand loyalty on positive WOM. The study adopted a quantitative...
