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Die Auswirkungen von Einkaufsverwirrung auf das Nachfrageverhalten
Garaus, Marion; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 35 (2013) 1, pp. 8-21
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009727089
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The influence of shopping carts on customer behavior in grocery stores
Wagner, Udo; Ebster, Claus; Eske, Ulrike; Weitzl, Wolfgang - In: Marketing : ZFP ; journal of research and management 36 (2014) 3, pp. 165-175
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010394618
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Die Wirkung der kontextbezogenen Verbundpräsentation auf die emotionale Produktbeurteilung
Ebster, Claus; Wagner, Udo; Bumberger, Cora - In: Marketing : ZFP ; journal of research and management 29 (2007) 1, pp. 40-53
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003416159
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Einkaufsverwirrung am Point of Sale - eine experimentelle Untersuchung
Garaus, Marion; Wagner, Udo - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 61 (2015) 4, pp. 50-56
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011410948
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Happy grocery shopper : the creation of positive emotions through affective digital signage content
Garaus, Marion; Wagner, Udo; Manzinger, Sandra - In: Technological forecasting & social change : an … 124 (2017), pp. 295-305
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011899414
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Lost in the store : assessing the confusion potential of store environments
Garaus, Marion; Wagner, Udo - In: Schmalenbach business review : sbr 71 (2019) 4, pp. 413-441
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012108568