stablishing innovative fulfillment options for online orders has become a key challenge for bricks-and-mortar retailers. A mere focus on store sales is no longer affordable due to the competition by pure online players. Retailers are continuously developing new approaches for online order...

The rapid growth of e-commerce in the recent pandemic is driven by the wide adoption of digitization, extensive use of smartphones, affordable internet services, and the convenience of shopping from anywhere and anytime. Some key indexes for measuring the performance of the e-commerce...