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Journal of advertising : official publication of the American Academy of Advertising
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Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
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2
AI-generated recommendations : roles of language style, perceived AI human-likeness, and recommendation agent
Baek, Tae Hyun
;
Kim, Hyoje Jay
;
Kim, Jungkeun
-
2025
Persistent link: https://www.econbiz.de/10015375058
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