Purpose – This paper aims to explore the rationale for the theme issue question “Services management and the growing number of Asian travellers – what needs re-thinking?” and profile the theme issue. Design/methodology/approach – This paper explains the approach taken to investigate...

Purpose – The purpose of this paper is to explore the nature and definitions of culture and its relationship to language and cultural sensitivity in hospitality management services. Design/methodology/approach – The paper takes the form of a critical literature review followed by a...