Agic, Emir; Cinjarevic, Merima; Kurtovic, Emir; Cicic, Muris - In: European Journal of Marketing 50 (2016) 12, pp. 2216-2248
Purpose The purpose of this study is to create the taxonomy of firms based on the nature of the relationship between market-based resources and marketing capabilities. Anchored in the configuration theory, the present study aims to explore simultaneous roles of market-based resources, i.e....
