"It used to be that businesses could ask individuals to conform to the organization's needs. But now leaders are charged with creating the best company on earth to work for: they must transform their organizations to attract the right people, keep them, and inspire them to do their best work. In...

New preface, 2015 -- Introduction: Why should anyone be led by you? -- Be yourself-more-with skill -- Know and show yourself-enough -- Take personal risks -- Read-and rewrite-the context -- Remain authentic-but conform enough -- Manage social distance -- Communicate, with care -- Authentic...

Purpose – This article describes how effective leaders become aware of what is different about them that makes them attractive to others, and learn to use these differences to their advantage in a leadership role. Design/methodology/approach – Presents examples of the use of this technique,...