Purpose – Many companies have a mission statement that they disseminate through corporate communication to stakeholders and particularly to employees. However, the communication action alone does not ensure that employees take true “ownership” of the mission. Having a mission and...

Part I. Myths and realities of management -- 1. Is there a link between corporate culture and profit? -- 2. Different ways of understanding an organization -- 3. What are companies for -- Part II. In search of purpose -- 4. Cultural problems today -- 5.The missions of a company -- 6. The values...

Part I. Understanding Purpose-driven Organizations -- 1. The New Logic of Purpose within the Organization; Carlos Rey, Jon San Cristobal Velasco and Juan Almandoz -- 2. Personal and Organizational Purpose Harmonisation; Carlos Rey and Ivan Malbašić -- 3. Three Dimensions of Purpose: Knowledge,...