Purpose – The purpose of this paper is to explore a new leadership style – “soft leadership” – which is needed in a interconnected, global, and technocratic world. Design/methodology/approach – This paper is a combination of research into a new leadership style with a question and...

Purpose The purpose of this paper is to debunk myths about soft leadership. Design/methodology/approach The paper distinguishes soft leadership from other leadership styles. Findings It calls for companies exploring this new leadership perspective to achieve organizational excellence and...