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Serious rigor for serious games
Meijer, Sebastiaan; Veen, Wim - In: Enabling innovation : innovative capability ; german …, (pp. 389-392). 2011
Persistent link: https://www.econbiz.de/10009355075
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Learning by playing : potential of serious games to increase intellectual capital
Heiden, Bodo von der; Bock, Verena; Richert, Anja Simone; … - In: Enabling innovation : innovative capability ; german …, (pp. 375-388). 2011
Persistent link: https://www.econbiz.de/10009355078
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Learning in games : neural computations underlying strategic learning
Hsu, Ming; Zhu, Lusha - In: Recherches économiques de Louvain 78 (2012) 3/4, pp. 47-72
Persistent link: https://www.econbiz.de/10009681297
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Mehr als ein Spiel : Interne Markenführung durch Markenspiele
Heidig, Wibke; Walter, Benjamin von; Tomczak, Torsten - In: Die Unternehmung : Swiss journal of business research … 67 (2013) 3, pp. 271-288
Persistent link: https://www.econbiz.de/10010126384
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Gamification
Shauchenka, Natallia; Ternès, Anabel; Towers, Ian - In: Internationale Trends in der Markenkommunikation : was …, (pp. 33-50). 2014
Persistent link: https://www.econbiz.de/10010471019