We conducted an experiment to describe how social learners use information about the relation between payoffs and behavior. Players chose between two technologies repeatedly. Payoffs were random, but one technology was better because its expected payoff was higher. Players were divided into two...

We conducted an experiment to describe precisely how social learners use information about the distribution of behaviors in a relevant social group. Players chose between two technologies repeatedly. Payoffs were random, but one technology was better in the sense that its expected payoff was...

This paper shows how sustainable consumption patterns can spread within a population via processes of social learning even though a strong individual learning bias may favor environmentally harmful products. We present a model depicting how the biased transmission of different behaviors via...

This article relates agents' learning of a preference for a technology, competition of technologies, and their relative diffusion among potential adopters. Competitive interactions between two technologies are captured by an extended Lotka–Volterra model. To also incorporate preference...