The early literature on learning in small firms has been linked to individual learning through training. Recent studies have highlighted the importance of networks as a vehicle for learning through knowledge transfer. It is how this network‐learning takes place that this paper helps to...

Applying social concepts to the social relations that the entrepreneur maintains, this research seeks to identify the impact of these relationships, and the learning that might result from them, on the decision‐making process. A social and conversational model of experiential learning is put...