Purpose – The purpose of this article is to highlight the importance of marketing an e‐learning provision in‐house in order that it should succeed. Design/methodology/approach – The study was based on 29 research case studies. Findings – E‐learning itself has a somewhat negative...

Purpose – To draw attention to what experience has shown are the “must consider” areas to be taken into account when considering an e‐learning intervention. Design/methodology/approach – Based on 29 research case studies. Findings – This article draws on the experiences of a number...