In the changing environment a more holistic approach to brand management is needed. It should be based on the reflective approach in order to achieve customer-focused objectives. Brand management should be embedded in the whole company with elements such as corporate mission, values, culture,...

Industrial and service companies increasingly achieve their competitive advantages on the basis of strategic partnerships. The general assertion in the article is that the quality and effectiveness of implemented changes is higher in the cases when such modifications are being implemented...

Part 1: Characteristics of a Learning Enterprise -- 1. Managing human capital and learning − a key challenge of modern management -- 2. A modern enterprise as a learning organization -- 3 Learning disciplines of the learning organization -- 4. Management of a learning enterprise -- 5....