"Spillover" learning is defined as customers' learning about the quality of a service (or product) from their previous experiences with similar yet not identical services. In this paper, we propose a novel, parsimonious and general Bayesian hierarchical learning framework for estimating...

We formalize an understudied mechanism through which quality variability hurts firm revenues, analyze when and why this mechanism is important, and generate new insight into how dynamic personalized pricing strategies can mitigate the negative effects of quality variability. To do so, we model a...