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Comparative Messaging, Learning and Forgetting : Evidence from Pharmaceutical Drug Detailing

Dong, Xiaojing - 2020

A firm launching a new product in an existing category can leverage comparative messages to provide information to customers and to distinguish it from others. Incumbents, on the other hand, benefit less from comparative messaging as this could be interpreted as providing legitimacy to the...

Persistent link: https://www.econbiz.de/10012826768

The political economy of collective learning in generic pharmaceuticals

Campo, Maria Victoria del - In: Innovation in Brazil : advancing development in the …, (pp. 319-343). 2019

Persistent link: https://www.econbiz.de/10012104658

Latecomer firms' technological learning strategies for creative imitation : evidence from the Korean pharmaceutical industry

Min, Byungjun; Song, Jaeyong; Jin, Chuyue - In: Technology analysis & strategic management 36 (2024) 11, pp. 3524-3536

Persistent link: https://www.econbiz.de/10015114892

Learning and open source software license choice

Peng, Gang; Mu, Jifeng; Di Benedetto, C. Anthony - In: Decision sciences : DS 44 (2013) 4, pp. 619-643

Persistent link: https://www.econbiz.de/10010126882

The role of deliberate and experiential learning in developing capabilities : insights from technology licensing

Lichtenthaler, Ulrich; Muethel, Miriam - In: Journal of engineering and technology management : JET-M 29 (2012) 2, pp. 187-209

Persistent link: https://www.econbiz.de/10009565850

Experiential learning, bargaining power, and exclusivity in technology licensing

Khoury, Theodore A.; Pleggenkuhle-Miles, Erin G.; … - In: Journal of management 45 (2019) 3, pp. 1193-1224

Persistent link: https://www.econbiz.de/10012000017

Markets for (codified, tacit, encapsulated, and firm-specific) knowledge

Silverman, Brian S. - 2018

examines five distinct markets through which knowledge can be exchanged: the market for codified knowledge (licensing), the …

Persistent link: https://www.econbiz.de/10012052420

Technology and external conditions at play : a study of learning-by-licensing practices in China

Wang, Yuandi; Zhou, Zhao; Ning, Lutao; Chen, Jin - In: Technovation : the international journal of … 43/44 (2015), pp. 29-39

Persistent link: https://www.econbiz.de/10011563529

The more learning, the better? : the curvilinear relationship between technological learning and new product commercialization

Winkelbach, Andreas; Walter, Achim - 2015

use a multi-informant longitudinal design combining unique survey and patent data on a multi-industry sample of about 163 … or exploitation, it is advisable to maintain it at an appropriate level. This article suggests a patent-based instrument …

Persistent link: https://www.econbiz.de/10010479365

Companies learning to innovate in recessions

Amore, Mario Daniele - In: Research policy : policy, management and economic … 44 (2015) 8, pp. 1574-1583

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