Purpose – This study seeks to examine country of origin (COO) and national loyalty effects on Lebanese consumers' quality perceptions, attitudes, and purchase intentions with respect to airlines serving Lebanon. Design/methodology/approach – The research comprised formulation of a detailed...

Purpose – This study aims to examine country of origin (COO), price and brand effects on Lebanese consumers’ attitudes towards US products and brands while evaluating a low‐involvement product like chocolate. Design/methodology/approach – The research comprised formulation of a detailed...

Purpose – The global cosmetics industry is an attractive business opportunity. This paper aims to study country of origin effects among Lebanese consumers' purchase of shampoo. Design/methodology/approach – The research tests four hypotheses in respect of country of origins' impact on...

Purpose – The purpose of this research is to explore the incentives to export that Lebanese entrepreneurs face when engaging in international business. Design/methodology/approach – The study was based on an empirical investigation of the incentives to export that Lebanese firms face when...

This article provides a review of Lebanese entrepreneurial business practices since the 1920s. The characteristics of Lebanese culture are covered with special reference to the value systems inherent within Lebanese management practices. The historical development of Lebanese business in the...

This study explores the role of the Internet in export marketing. The data was gathered based on a survey of 61 Lebanese manufacturing firms engaged in exporting. The findings indicate a positive relationship between Website ownership, average annual sales volume and export. The findings further...

Purpose – The purpose of this paper is to examine the relationship between demographic and public policy with the entrepreneurial related variables of entrepreneurial orientation, self employment, customer service, and leadership. Design/methodology/approach – Results from 264 first...

Purpose – The Lebanese began their present emigration in the middle of the nineteenth century, heading towards North America, Central and South America, Europe, Africa, and Australia. Today's Lebanese diaspora is made of highly educated and prominent entrepreneurs who have created huge marks...

Corporations have increasingly become more aware of the need to inculcate issues of ethics, corporate social responsibility, and sustainable development in their decision making. Unethical corporate and managerial behaviours and practices are posing serious obstacles in the move towards...

Corporations have increasingly become more aware of the need to inculcate issues of ethics, corporate social responsibility, and sustainable development in their decision making. Unethical corporate and managerial behaviours and practices are posing serious obstacles in the move towards...