Trust is a key consideration when purchasing and consuming foods. Food certification is an aspect of food labelling, and is used by policymakers and marketers to increase consumers’ trust in food. Equally important, consumers’ trust in the food system and actors in its supply chain...

Food quality certifications have been widely promoted for sustainable goals and addressing consumers’ increasing concern for food safety. However, these mechanisms have achieved varied success in practice. Prior research notes the importance of certification and certifying agencies in making...