Dolgopolova, Irina; Li, Bingqing; Pirhonen, Helena; … - In: Bio-based and applied economics 10 (2021) 4, pp. 253-264
This paper analyzes the existing literature on the effect of attribute framing on consumers' attitudes and intentions with regard to food products. Attribute framing includes a broader interpretation of gains and losses when a product attribute is presented in a dichotomous way, such as fat vs....
