Narrow search
Showing 1 - 4 of 4
Cover Image
Possible causes inhibiting the purchase of Chinese grocery own brands : a preliminary study
Song, Wei - In: Journal of business economics and management 13 (2012) 2, pp. 207-222
Persistent link: https://www.econbiz.de/10009536807
Cover Image
An exploratory study of Chinese own brand strategy in the grocery sector
Song, Wei; Schein, David D. - In: International journal of Chinese culture and management … 3 (2010/12) 2, pp. 139-159
Persistent link: https://www.econbiz.de/10009545401
Cover Image
The development of Chinese supermarket enterprise own brands : the case of Shanghai
Song, Wei; Schein, David D.; Ravi, Siva Prasad - In: International journal of management & enterprise … 12 (2012) 2, pp. 93-105
Persistent link: https://www.econbiz.de/10009576966
Cover Image
The new approach to developing store brand strategy : a case from China
Song, Wei; Schein, David D.; Collins, Roger - In: International journal of business environment : IJBE 8 (2016) 4, pp. 324-343
Persistent link: https://www.econbiz.de/10011663949