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Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar; Farris, Paul W. - In: Journal of marketing 76 (2012) 1, pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
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An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu; Ailawadi, Kusum L.; Gauri, Dinesh K.; Grewal, Dhruv - In: Journal of marketing 75 (2011) 2, pp. 18-35
Persistent link: https://www.econbiz.de/10008935845
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When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146
Persistent link: https://www.econbiz.de/10003814444
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The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.; Ma, Yu; Grewal, Dhruv - In: Journal of marketing research : JMR 55 (2018) 2, pp. 193-207
Persistent link: https://www.econbiz.de/10011844995