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Reconnecting marketing to 'market-things' : how grocery equipment drove modern consumption (Progressive Grocer, 1929 - 1959)
Cochoy, Franck - In: Reconnecting marketing to markets, (pp. 29-49). 2010
Persistent link: https://www.econbiz.de/10008808339
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Modernizing the grocery trade with cartoons in wartimes : humor as a marketing weapon (Progressive Grocer, 1939-1945)
Cochoy, Franck - In: Imagining organizations : performative imagery in …, (pp. 173-188). 2012
Persistent link: https://www.econbiz.de/10009313016
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Managing leaks : shoplifting in US grocery retailing 1922-1969
Hagberg, Johan; Kjellberg, Hans; Cochoy, Franck - In: European management journal 35 (2017) 6, pp. 766-775
Persistent link: https://www.econbiz.de/10011783736
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The role of market devices for price and loyalty strategies in 20th century U.S. grocery stores
Hagberg, Johan; Kjellberg, Hans; Cochoy, Franck - In: Journal of macromarketing 40 (2020) 2, pp. 201-220
Persistent link: https://www.econbiz.de/10012213789