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Premium by design : how to understand, design and market high end products
Bevolo, Marco.
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2016
pt. 1. Hope at checkout for everybody -- pt. 2. "Practical DNA" : the five must haves (rules) of the high end -- pt. 3. Vistas and new high end experiences -- pt. 4. Business tools that jump-start your high end.
Persistent link: https://www.econbiz.de/10014498411
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Premium by design : how to understand, design and market high end products
Bevolo, Marco
;
Gofman, Alex
;
Moskowitz, Howard
-
2011
Persistent link: https://www.econbiz.de/10013547511
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