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~subject:"Legitimacy"
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Ideological challenges to changing strategic orientation in commodity agriculture
Press, Melea
;
Arnould, Eric J.
;
Murray, Jeff B.
; …
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 103-119
Persistent link: https://www.econbiz.de/10010463452
Saved in:
2
Brand dynasty : managing charismatic legitimacy over time
Arnould, Eric J.
;
Dion, Delphine
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 338-366
Persistent link: https://www.econbiz.de/10014299255
Saved in:
3
Timing legitimacy : identifying the optimal moment to launch technology in the market
Robinson, Thomas Derek
;
Veresiu, Ela
-
2025
Persistent link: https://www.econbiz.de/10015374305
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