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More likely to pay but less engaged : the effects of switching online courses from scheduled to on-demand release on user behavior
Lu, Joy; Bradlow, Eric T.; Hutchinson, J. W. - 2024
Persistent link: https://www.econbiz.de/10015373391
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The roles of planning, learning, and mental models in repeated dynamic decision making
Huang, Yanliu; Hutchinson, J. W. - In: Organizational behavior and human decision processes : … 122 (2013) 2, pp. 163-176
Persistent link: https://www.econbiz.de/10010227145
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Consumer learning and expertise
Hutchinson, J. W.; Eisenstein, Eric M. - In: Handbook of consumer psychology, (pp. 103-131). 2008
Persistent link: https://www.econbiz.de/10003716151
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - In: Marketing science 36 (2017) 4, pp. 500-522
Persistent link: https://www.econbiz.de/10011744812