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The effects of multi-channel assortment integration on customer confusion

Bertrandie, Laura; Zielke, Stephan - In: The international review of retail, distribution and … 27 (2017) 5, pp. 437-449

Persistent link: https://www.econbiz.de/10011853896

The potential for using information systems to enhance information flows and relationships in the intellectual property sector : the case of Kennedys Patent

Barlow, Alexis; Duncan, Peter; Huntley, John; Gordon, Allan - In: The international journal of business science & applied … 2 (2007) 3, pp. 22-35

This paper investigates the potential use of information systems (IS) for enhancing the supply chains of organisations positioned in the intellectual property (IP) sector. Exploratory research has been conducted through the lens of a patent and trade mark agent who is involved in advising on a...

Persistent link: https://www.econbiz.de/10011894043

Online-Kooperationen : Erfolg im E-Business durch strategische Partnerschaften

Büttgen, Marion (ed.); Lücke, Fridjof (ed.) - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001768669

Customer Relationship Management : erfolgreiche Kundenbeziehungen durch integrierte Informationssysteme ; mit 9 Tabellen

Link, Jörg (ed.) - 2001

12 Aufsätze zu Grundlagen und Perspektiven des Customer Relationships Managements (CRM), d.h. des Managements von Kundenbeziehungen mittels IT-gestützter Informationssysteme (z.B. Database Marketing, Computer Aided Selling). Nach einer Einführung des Herausgebers vermitteln die 16 Autoren -...