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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Supplier relationship management
36
Business network
30
Unternehmensnetzwerk
30
B-to-B-Marketing
26
Business-to-business marketing
26
Consumer behaviour
20
Konsumentenverhalten
17
Relationship marketing
17
United Kingdom
17
Beziehungsmarketing
16
Corporate reputation
15
Firmenimage
14
Großbritannien
14
Brand image
13
Portugal
13
Vertrauen
13
Confidence
12
Strategic management
12
Strategisches Management
12
Brand management
11
Markenimage
10
Markenführung
9
Customer satisfaction
8
Measurement
8
Social network
8
Soziales Netzwerk
8
Marketing
7
Marketing management
7
Reputation
7
Theorie
7
Theory
7
Brand
6
Brands
6
Industrie
6
Manufacturing industries
6
Markenartikel
6
Marketingmanagement
6
Messung
6
Retailing
6
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34
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2
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English
36
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Naudé, Peter
32
Henneberg, Stephan
17
Zaefarian, Ghasem
6
Ashnai, Bahar
4
Jiang, Zhizhong
3
Najafi-Tavani, Saeed
3
Silva, Rui Vinhas da
3
Gruber, Thorsten
2
Mouzas, Stefanos
2
Najafi-Tavani, Zhaleh
2
Pardo, Catherine
2
Reppel, Alexander
2
Thiesbrummel, Christoph
2
Thornton, Sabrina C.
2
Abbasi, Faramarz
1
Abosag, Ibrahim
1
Abrahamsen, Morten H.
1
Alwi, Sharifah Faridah Syed
1
Barnes, Bradley R.
1
Chun, Rosa
1
Corsaro, Daniela
1
Costa, Renato J. Lopes da
1
Davies, Gary
1
Dias, Álvaro Lopes
1
Fonseca, Joana Sofia da
1
Forkmann, Sebastian
1
Francescucci, Anthony
1
Gerashi, Mehdi Khademi
1
Gonçalves, Rui
1
Gonçalves, Sara Martins
1
Henneberg, Stephan C.
1
Henneberg, Stephen
1
Holland, Christopher P.
1
Huemer, Lars
1
Human, Gert
1
Iredale, Sophie
1
Keegan, Brendan James
1
Michel, Daniel
1
Mitchell, Paul
1
Mitrega, Maciej
1
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IMP Group
1
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Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of business research : JBR
3
Journal of business-to-business marketing
2
The journal of business & industrial marketing
2
Handbook of strategic account management : a comprehensive resource
1
International journal of business environment : IJBE
1
Journal of business market management : jbm
1
Journal of customer behaviour
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
Profitable marketing relationships series
1
The IUP journal of knowledge management : IJKM
1
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ECONIS (ZBW)
36
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1
Exploring the mediating role of marketing planning in enterprise marketing capabilities
Fonseca, Joana Sofia da
;
Dias, Álvaro Lopes
;
Pereira, …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
Saved in:
2
Measuring corporate reputation in B2B markets : the corporate personality adapted scale
Sequeira, Nuno
;
Silva, Rui Vinhas da
;
Ramos, Madalena
; …
- In:
The IUP journal of knowledge management : IJKM
13
(
2015
)
3
,
pp. 31-63
Persistent link: https://www.econbiz.de/10011338098
Saved in:
3
Individual actors and embeddedness in business-to-business interactions
Gonçalves, Sara Martins
;
Silva, Rui Vinhas da
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 181-191
Persistent link: https://www.econbiz.de/10011990753
Saved in:
4
Business-to-business marketing : strategies and implementation
Michel, Daniel
;
Naudé, Peter
;
Salle, Robert
;
Valla, …
-
2002
Persistent link: https://www.econbiz.de/10001631328
Saved in:
5
Complaint resolution management expectations in an asymmetric business-to-business context
Gruber, Thorsten
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 360-371
Persistent link: https://www.econbiz.de/10008655577
Saved in:
6
Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.
;
Gruber, Thorsten
;
Reppel, Alexander
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
Saved in:
7
Resource acquisition strategies in business relationships
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 862-874
Persistent link: https://www.econbiz.de/10009348550
Saved in:
8
Actor network pictures and networking activities in business networks : an experimental study
Corsaro, Daniela
;
Ramos, Carla
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 919-932
Persistent link: https://www.econbiz.de/10009349195
Saved in:
9
Supplier relationship management in the construction industry : the effects of trust and dependence
Jiang, Zhizhong
;
Henneberg, Stephan
;
Naudé, Peter
- In:
The journal of business & industrial marketing
27
(
2012
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10009511277
Saved in:
10
Operationalizing trust, reliance, and dependence in business relationships : responding to the ongoing naming and cross-level problems
Jiang, Zhizhong
;
Shiu, Eric
;
Henneberg, Stephen
; …
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010228318
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