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Robert F. Lusch : mentor, collaborator, and colleague

Brown, James R. - In: Journal of macromarketing 43 (2023) 1, pp. 36-38

Persistent link: https://www.econbiz.de/10014233660

An analysis of supply chain collaborations and their effect on performance outcomes

Zacharia, Zach G.; Nix, Nancy W.; Lusch, Robert F. - In: Journal of business logistics : JBL 30 (2009) 2, pp. 101-123

Persistent link: https://www.econbiz.de/10003950095

"Relationship" in transition : an introduction to the special issue on relationship and service-dominant logic

Vargo, Stephen L.; Lusch, Robert F. - In: Journal of business market management : jbm 4 (2010) 4, pp. 167-168

Persistent link: https://www.econbiz.de/10008758138

Protecting relational assets : a pre and post field study of a horizontal business combination

Lusch, Robert F.; Brown, James R.; O'Brien, Matthew - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 175-197

Persistent link: https://www.econbiz.de/10009012600

The service-dominant logic of marketing : dialog, debate, and directions

Lusch, Robert F. (ed.); Vargo, Stephen L. (contributor) - 2006

Persistent link: https://www.econbiz.de/10003082068

From goods to service(s) : divergences and convergence of logics

Vargo, Stephen L.; Lusch, Robert F. - 2009

Persistent link: https://www.econbiz.de/10003836309

An identification-based model of supplier-retailer communication

Sindhav, Birud G.; Lusch, Robert F. - In: Journal of marketing channels : ... distribution … 15 (2007/08) 4, pp. 281-314

Persistent link: https://www.econbiz.de/10003768565

From goods to service(s) : divergences and convergences of logics

Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259

Persistent link: https://www.econbiz.de/10003713057

An Identification-Based Model of Supplier-Retailer Communication

Sindhav, Birud; Lusch, Robert F. - 2014

The theoretical basis of the current thinking on supplier-retailer communication is refined and an alternative model is offered and empirically tested. It is argued and empirically demonstrated that identification is an important mediator in bringing about relational outcomes in a...

Persistent link: https://www.econbiz.de/10014148485