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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Consumer behaviour
141
Konsumentenverhalten
140
Beziehungsmarketing
128
Relationship marketing
128
Einzelhandel
70
Retail trade
69
Marketingmanagement
60
Marketing management
59
Theorie
55
Theory
55
Marketing
48
Lieferkette
46
Supply chain
46
Kundenwert
43
Customer value
40
Artificial intelligence
36
Künstliche Intelligenz
35
USA
32
United States
32
Marktforschung
30
Market research
28
Customer satisfaction
27
Kundenzufriedenheit
27
Indien
26
Sustainability
26
Firm performance
25
India
25
Unternehmenserfolg
23
Dienstleistungsqualität
22
Innovation
22
Internet marketing
22
Nachhaltigkeit
22
Online-Marketing
22
Service quality
22
Brand management
21
Markenführung
21
Social Web
21
Social web
21
Nachhaltige Entwicklung
20
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Undetermined
13
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Article
17
Book / Working Paper
3
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Article in journal
16
Aufsatz in Zeitschrift
16
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
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2
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1
Book section
1
Case study
1
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1
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1
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1
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1
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1
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English
20
Author
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Kumar, V.
9
Grewal, Dhruv
6
Kumar, Vikas
5
Garza-Reyes, Jose Arturo
3
Pelser, Jan
2
Reinartz, Werner J.
2
Ruyter, Ko de
2
Wetzels, Martin
2
Adhikary, Anirban
1
Aguirre, Elizabeth
1
Amorim, Marlene
1
Arnold, Todd J.
1
Ates, Emre Mehmet
1
Baker, Thomas L.
1
Beitelspacher, Lauren Skinner
1
Beuningen, Jacqueline van
1
Bhattacharya, Arijit
1
Borah, Sourav Bikash
1
Cohen, Greg S.
1
Cox, David
1
Dant, Rajiv P.
1
Ekren, Banu Yetkin
1
Frederico, Guilherme F.
1
Ghalia, Thaana
1
Gupta, Narain
1
Islam, Md. Monirul
1
Jraisat, Luai
1
Jresseit, Mohannad
1
Kapoor, Rohit
1
Kazi Sohag
1
Kim, Kihyun Hannah
1
Kim, Namwoon
1
Kotabe, Masaaki
1
Luo, Anita
1
Mahr, Dominik
1
Monroe, Kent B.
1
Motyka, Scott
1
Palmatier, Robert W.
1
Rajan, Bharath
1
Ramani, Girish
1
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INSEAD
1
Published in...
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Journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing research : JMR
2
Journal of retailing
2
Faculty & research / Insead : working paper series
1
International journal of production research
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of modelling in management
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Marketing mix decisions : new perspectives and practices
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Supply chain management
1
Supply chain management : an international journal
1
The international journal of productivity and performance management : IJPPM
1
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ECONIS (ZBW)
20
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1
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
2
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
3
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
4
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
5
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
6
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
7
Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance
Sharma, Amalesh
;
Kumar, V.
;
Yan, Jun
;
Borah, Sourav Bikash
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10012007026
Saved in:
8
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
9
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
10
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
Saved in:
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