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Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain : a game-theoretic approach

Aust, Gerhard; Buscher, Udo - In: European journal of operational research : EJOR 223 (2012) 2, pp. 473-482

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A note on "quality investment and inspection policy in a supplier-manufacturer supply chain"

Aust, Gerhard; Bräuer, Ina; Buscher, Udo - In: European journal of operational research : EJOR 234 (2014) 3, pp. 910-915

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Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer

Aust, Gerhard; Buscher, Udo - In: Central European journal of operations research : CEJOR … 24 (2016) 1, pp. 127-147

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Kostenorientierte Planung logistischer Zulieferer-Abnehmer-Beziehungen

Buscher, Udo - In: Management und Controlling von Einkauf und Logistik : …, (pp. 375-401). 2003

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Kostenorientiertes Logistikmanagement in Metalogistiksystemen

Buscher, Udo - 2003 - 1. Aufl.

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Optimale Koordination in unternehmensübergreifenden Logistiksystemen : ein statisch deterministisches Lagerhaltungsmodell

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ZP-Stichwort: Supply Chain Management

Buscher, Udo - In: Zeitschrift für Planung : ZP 10 (1999) 4, pp. 449-456

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Vertical Cooperative Advertising in Supply Chain Management : A Game-Theoretic Analysis

Aust, Gerhard - 2015

Introduction -- Fundamentals -- Cooperative advertising models in supply chain management -- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain -- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a...

Persistent link: https://www.econbiz.de/10014018324

Konzept und Gestaltungsfelder des Supply Network Managements

Buscher, Udo - In: Integrated Supply Management : Einkauf und Beschaffung: …, (pp. 55-86). 2003

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