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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Beziehungsmarketing
47
Relationship marketing
47
Strategisches Management
42
Theorie
42
Theory
42
Strategic management
37
Entrepreneurship
35
Resource-based view
35
Ressourcenorientierter Ansatz
35
Entrepreneurship approach
33
Wettbewerbsvorteil
31
Competitive advantage
27
Consumer behaviour
25
Konsumentenverhalten
25
Business start-up
20
Unternehmensgründung
20
Marketing management
18
Marketingmanagement
18
Wettbewerbsstrategie
18
USA
17
United States
17
Supplier relationship management
15
Firm performance
14
Unternehmenserfolg
14
Innovation
11
Competitive strategy
10
Distribution channel
10
Führungskräfte
10
Management
10
Managers
10
Vertriebsweg
10
Business network
9
Stakeholder
9
Unternehmensnetzwerk
9
relationship marketing
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
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5
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15
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Case study
1
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1
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English
15
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Palmatier, Robert W.
14
Samaha, Stephen A.
3
Claro, Danny Pimentel
2
Dant, Rajiv P.
2
Gonzalez, Gabriel R.
2
Scheer, Lisa K.
2
Worm, Stefan
2
Arnold, Mark J.
1
Arnold, Todd J.
1
Beck, Joshua T.
1
Crecelius, Andrew T.
1
Evans, Kenneth R.
1
Fang, Eric
1
Ganesan, Shankar
1
Grewal, Dhruv
1
Griffith, Denni Arli
1
Harmeling, Colleen M.
1
Houston, Mark B.
1
Huang, Minxue
1
Kozlenkova, Irina V.
1
Lawrence, Justin M.
1
Li, Xiaoling
1
Miao, C. Fred
1
Nezami, Mehdi
1
Ramos, Carla
1
Steinhoff, Lena
1
Watson, George F., IV.
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Weaven, Scott
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Journal of marketing
6
Journal of the Academy of Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
1
Journal of retailing
1
MSI reports : working paper series
1
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ECONIS (ZBW)
15
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1
The role of culture in international relationship marketing
Samaha, Stephen A.
;
Beck, Joshua T.
;
Palmatier, Robert W.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 78-98
Persistent link: https://www.econbiz.de/10010419897
Saved in:
2
Poisoning relationships : perceived unfairness in channels of distribution
Samaha, Stephen A.
;
Palmatier, Robert W.
;
Dant, Rajiv P.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10009161335
Saved in:
3
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
4
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
5
What drives customer relationship value in business-to-business exchanges?
Palmatier, Robert W.
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003641090
Saved in:
6
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
7
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
8
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
Saved in:
9
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
10
The evolution of marketing channels : trends and research directions
Watson, George F., IV.
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 546-568
Persistent link: https://www.econbiz.de/10011422341
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