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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Relationship marketing
20
Beziehungsmarketing
18
Marketing
13
Financial services
10
Finanzdienstleistung
9
Consumer behaviour
8
Konsumentenverhalten
7
Kundenmanagement
7
Marketing management
6
Marketingmanagement
6
Business models
5
Competitive strategy
5
Information technology
5
Informationstechnik
5
Marktforschung
5
Beziehungsmanagement
4
Customer relations
4
Innovation
4
Management
4
Market research
4
Social Web
4
Social web
4
Theorie
4
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Information management
3
Insurance
3
Kundenorientierung
3
Organizational change
3
Supplier relationship management
3
United Kingdom
3
Versicherung
3
Airlines
2
Bank
2
Betriebliches Informationssystem
2
Business intelligence system
2
Business model
2
Business strategy
2
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English
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Stone, Merlin
3
Foss, Bryan
2
Aravopoulou, Eleni
1
Machtynger, Jon
1
Machtynger, Liz
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Parnell, Brett
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Stott, Ryan
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CRM in financial services : a practical guide to making customer relationship management work
1
Journal of business-to-business marketing
1
Journal of customer behaviour
1
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ECONIS (ZBW)
3
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Business to business competitive marketing : practice and literature : commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
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2
Business-to-business segmentation in financial services
Foss, Bryan
;
Stone, Merlin
- In:
CRM in financial services : a practical guide to making …
,
(pp. 261-268)
.
2002
Persistent link: https://www.econbiz.de/10001698747
Saved in:
3
Reciprocating business model innovation : how client and supplier models interact
Stone, Merlin
;
Aravopoulou, Eleni
;
Stott, Ryan
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012623622
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