Narrow search
Showing 1 - 4 of 4
Cover Image
Investing in guanxi : an analysis of interpersonal relation-specific investment (RSI) in China
Wang, Guocai; Wang, Xiaoyan; Zheng, Yi - In: Industrial marketing management : the international … 43 (2014) 4, pp. 659-670
Persistent link: https://www.econbiz.de/10010386434
Cover Image
The roles of formal contract, guanxi and boundary spanner's learning in alliance innovation :evidence from China
Liu, Dong; Wang, Guocai - In: Delivering value in turbulent times : AMA Summer …, (pp. 536-544). 2012
Persistent link: https://www.econbiz.de/10010191475
Cover Image
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Cover Image
Unpacking the relationship between formal contracts and alliance innovation performance : the role of relationship learning and guanxi
Liu, Dong; Bao, Yongchuan; Wang, Guocai - In: The journal of business & industrial marketing 37 (2022) 3, pp. 564-577
Persistent link: https://www.econbiz.de/10013165206