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Coopetition : Quo vadis? ; pas...
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Lieferantenmanagement
Unternehmenskooperation
26
Coopetition
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KMU
12
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Strategic management
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Organisatorischer Wandel
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Bengtsson, Maria
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Biedenbach, Galina
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing intelligence & planning
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ECONIS (ZBW)
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Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
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2
The competition-cooperation paradox in inter-firm relationships : a conceptual framework
Gnyawali, Devi R.
;
Madhavan, Ravindranath
;
He, Jinyu
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 7-18
Persistent link: https://www.econbiz.de/10011448068
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3
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
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