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Storytelling by the sales force and its effect on buyer-seller exchange
Gilliam, David A.; Flaherty, Karen E. - In: Industrial marketing management : the international … 46 (2015), pp. 132-142
Persistent link: https://www.econbiz.de/10011286969
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Adaptive selling in business-to-business markets : contextual boundary of a selling strategy from retailing
Cron, William L.; Alavi, Sascha; Habel, Johannes - In: Journal of personal selling & sales management : JPSSM 43 (2023) 2, pp. 117-127
Persistent link: https://www.econbiz.de/10014293077
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Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie; La Rocca, Antonella - In: Industrial marketing management : the international … 46 (2015), pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
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Understanding the impact of relationship disruptions
Schmitz, Christian; Frieß, Maximilian; Alavi, Sascha; … - In: Journal of marketing 84 (2020) 1, pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
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Sell on, sell to, or sell through : the sales performance implications of brand-platform selling arrangements
Wang, Hao; Good, Valerie; Lim, Joon Ho; Hsieh, Ming Huei - 2024
Persistent link: https://www.econbiz.de/10015164556
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Comparative versus noncomparative sales pitches : impact on new product buying behaviors and moderating role of buyerseller relationship
Dianoux, Christian; Herrmann, Jean-Luc; Chakroun, Ridha; … - In: The journal of applied business research 31 (2015) 4, pp. 1508-1518
Persistent link: https://www.econbiz.de/10011350496
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The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and customers
Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
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Sales communication competence in international B2B solution selling
Koponen, Jonna; Julkunen, Saara; Asai, Akiko - In: Industrial marketing management : the international … 82 (2019), pp. 238-252
Persistent link: https://www.econbiz.de/10012128066
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Building customer relationships while achieving sales performance results : is listening the holy grail of sales?
Itani, Omar S.; Goad, Emily A.; Jaramillo, Fernando - In: Journal of business research : JBR 102 (2019), pp. 120-130
Persistent link: https://www.econbiz.de/10012103945
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Sales intra-functional flexibility : its relationship to performance and moderating effects on role stressors
Micevski, Milena; Dewsnap, Belinda; Cadogan, John W.; … - In: Journal of business research : JBR 104 (2019), pp. 552-562
Persistent link: https://www.econbiz.de/10012105194