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Brand worlds : introducing experiential marketing to B2B branding

Österle, Benjamin; Kuhn, Marc; Henseler, Jörg - In: Industrial marketing management : the international … 72 (2018), pp. 71-98

Persistent link: https://www.econbiz.de/10011887286

Managing trade contacts in HotRest intermediate markets : a resource-based view analysis in EU countries

Droli, Maurizio; Chang Ting Fa, Margherita; Iseppi, Luca; … - In: Tourism economics : the business and finance of tourism … 20 (2014) 4, pp. 757-778

Persistent link: https://www.econbiz.de/10010466854

Research note: relationship versus transactional marketing in travel and tourism trade shows

Rodriguez Oromendía, Ainhoa; Reina Paz, María Dolores; … - In: Tourism economics : the business and finance of tourism … 21 (2015) 2, pp. 427-434

Persistent link: https://www.econbiz.de/10011296954

The influence of customer loyalty on small island economies : an empirical and exploratory study

Ozuem, Wilson; Thomas, Tara; Lancaster, Geoffrey - In: Journal of strategic marketing 24 (2016) 6, pp. 447-469

Persistent link: https://www.econbiz.de/10011571006

Procurement in short supply chains : lessons learned from the tourism industry

Maria, Argyropoulou; Rachel, Argyropoulou; Dimitris, Folinas - In: International journal of business and economic sciences … 12 (2019) 2, pp. 72-80

Purpose: This paper explores the procurement management strategies adopted in 100 five-star hotels operating in a highly touristic area in South Greece. The study identifies and discusses the benefits and the challenges of managing short supply chains in the selected region....

Persistent link: https://www.econbiz.de/10012239985

Purchasing managers' perceived bias in supplier-selected referrals

Hada, Mahima; Grewal, Rajdeep; Lilien, Gary L. - In: The journal of supply chain management : a global … 49 (2013) 4, pp. 81-95

Persistent link: https://www.econbiz.de/10010228969

How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority

Homburg, Christian; Jensen, Ove; Hahn, Alexander - In: Journal of marketing 76 (2012) 5, pp. 49-69

Persistent link: https://www.econbiz.de/10009782920

Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement

Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72

Persistent link: https://www.econbiz.de/10010203365

Dynamic targeted pricing in B2B relationships

Zhang, Jonathan Z.; Netzer, Oded; Ansari, Asim - In: Marketing science 33 (2014) 3, pp. 317-337

Persistent link: https://www.econbiz.de/10010370742

Looking beyond the horizon : how to approach the customers' customers in business-to-business markets

Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77

Persistent link: https://www.econbiz.de/10010419899