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Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.; Blankson, Charles; Guzman, Francisco - In: European journal of marketing : EJM 45 (2011) 3, pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
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Opportunism, governance structure and relational norms : an interactive perspective
Paswan, Audhesh K.; Hirunyawipada, Tanawat; Iyer, Pramod - In: Journal of business research : JBR 77 (2017), pp. 131-139
Persistent link: https://www.econbiz.de/10011729903
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When inter-firm relationship benefits mitigate power asymmetry
Cowan, Kirsten; Paswan, Audhesh K.; Van Steenburg, Eric - In: Industrial marketing management : the international … 48 (2015), pp. 140-148
Persistent link: https://www.econbiz.de/10011346700
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B-to-B relationships : a resource, knowledge, and capability (RKC) perspective
Paswan, Audhesh K.; Panda, Swati - In: Industrial marketing management : the international … 91 (2020), pp. 92-99
Persistent link: https://www.econbiz.de/10012421682