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Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, … - In: European journal of marketing 57 (2023) 3, pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
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An exploratory study into brand alignment in B2B relationships
Campbell, Colin; Papania, Lisa; Parent, Michael; Cyr, … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 712-720
Persistent link: https://www.econbiz.de/10008737514
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E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.; Pitt, Leyland F.; Berthon, Jean-Paul; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
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How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean; Campbell, Colin L.; Shedd, Lois; Ferraro, Carla - In: Business horizons 63 (2020) 4, pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
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Buffering B2B service failure : the role of customer engagement
Sands, Sean; Campbell, Colin L.; Ferraro, Carla; … - In: Industrial marketing management : the international … 103 (2022), pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
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From mining to meaning : how B2B marketers can leverage text to inform strategy
Tsao, Hsiu-Yuan; Campbell, Colin L.; Sands, Sean; … - In: Industrial marketing management : the international … 106 (2022), pp. 90-98
Persistent link: https://www.econbiz.de/10014226244